MARKETING

Our approach to marketing and promotional activity can be summed up in three words: effectiveness, coherence and accountability.

Maria Adderley & Associates ensure that our clients speak with a powerful voice, using a team of people to generate the various elements of the promotional effort. By measuring the effectiveness of the various facets of the promotional mix, we can enable our clients to set future plans based upon known criteria, and achieve precise marketing objectives.

We believe that face-to-face communications, in conjunction with a well organised direct marketing programme are cost effective ways to deliver our clients' message to a carefully targeted audience.

We advocate the deployment of marketing plans based on accurate information generated through rigorous data management, a process of accumulation, verification and analysis.

We have experience of Pan-European lead generation, ensuring that all aspects of complex public policy and communication issues are handled in a coherent and co-ordinated fashion.